International Friendship Day

Your best campaign yet

30th July marks International Friendship Day, an occasion dedicated to celebrating those we love.

It's also the perfect chance to strengthen relationships with your customers while reaching new audiences. Offer exclusive rewards for customers to share with their friends in celebration of International Friendship Day, and you can take your referral programme to new heights. 

Last year, brands including PrettyLittleThing, Laithwaite's Wine and Monica Vinader ran International Friendship Day campaigns and increased referrals by an incredible 100%.

This year is set to be even bigger. Don't miss out – register your interest now to start planning.

International Friendship day collage
How to get started

It's quick and easy to prepare your International Friendship Day campaign. Here are our tips on making it a success.

1. Run a special incentive

Motivate your customers to refer friends with offers such as:

  • Promotional gifts
  • Exclusive discounts
  • Charity donations

You can even combine incentives to create offers even more likely to get people talking.

2. Update copy & design

Use imagery and language that reminds customers of their friends. For example: 

  • 'Share what you love'
  • 'We're stronger together'
  • 'Treat your bestie'

Our design studio can help implement these updates. 

3. Extend Promotion

International Friendship Day may only last 24 hours, but your promotion doesn't need to. We recommend running your campaign for at least 7 days. For even better results, consider a fortnight or entire month. 

4. Get our lookbook

We've created a lookbook bursting with copy, design and incentive examples to inspire your International Friendship Day campaign. Your Client Success Manager is also on hand to give ideas and recommendations. 

Example design and messaging for International Friendship Day
3 reasons to promote International Friendship Day

1. build brand affinity

International Friendship Day is the perfect counterweight to the hard sell retail bonanzas of Black Friday and Amazon Prime Day.

By helping customers celebrate their friendships, you can create a sense of emotional engagement that keeps them coming back long after your campaign ends.

2. increase sales

If your sales have suffered in the current climate, now's the time to give them a boost. International Friendship Day campaigns are proven to increase core marketing metrics, including new customer revenue and average order value. Last year, one fashion retailer's promotion increased new customer revenue by a remarkable 997%.

3. acquire new customers

51% of consumers trust their friends' recommendations more than any other source of advertising. Motivating happy customers to tell others about your brand is a straightforward and effective way to acquire shoppers who fit your target demographic. These customers tend to spend more, return often and are 3x more likely to recommend your brand to others.