30th July marks International Friendship Day, an occasion dedicated to celebrating those we love.
As well as the chance to celebrate loved ones after a tough year, it’s the perfect time to reward customers for introducing friends to your brand. By offering exclusive Friendship Day rewards, you can drive more customers to share your brand while building powerful affinity that lasts long beyond the day itself. On average, International Friendship Day referral campaigns acquire 75% more customers.
Interested in running your own campaign? Request a demo to get up and running before 30th July.
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Preparing your International Friendship Day campaign is quick and easy. Here's how to do it.
Motivate your customers to refer friends with offers such as:
You can even combine incentives to create offers even more likely to get people talking.
Use imagery and language that remind customers of their friends. For example:
Our design studio can help make these updates.
International Friendship Day may only last 24 hours, but your promotion doesn't need to. We recommend running your campaign for at least 7 days. For even better results, consider a fortnight or entire month.
51% of consumers trust their friends' recommendations more than any other source of advertising. Motivating happy customers to tell others about your brand is a highly effective way to acquire target shoppers who typically spend more, return often and are 5x more likely to recommend your brand to others.
International Friendship Day campaigns are proven to increase core marketing metrics, including average order value and overall revenue. One of our clients even increased new customer revenue by 276%, simply by adding the IFD logo and promoting via email.
Bring your customers together with their friends after a tough year apart. By tapping into this deep sense of emotional engagement, you can meaningfully engage your customers and motivate them to return, long after your campaign ends.