How Mention Me compares with referral marketing tools

Capture word-of-mouth like never before

What if you could track and optimize the word-of-mouth recommendations happening about your brand everyday? With Mention Me, you can. 

Our unique Name Share® feature lets you capture offline referrals to your brand, all while making it effortless for customers to share with their friends and family. So you can easily identify your brand advocates and increase the organic growth they're driving for your business.

Identify, track and measure your best customers

If you're like most CX leaders, you probably believe your best customers are your biggest spenders. But what about those customers delivering serious revenue through introducing their friends and family?

Unlike other providers, Mention Me measures Extended Customer Revenue (ECR): the revenue generated by each customer plus that of the friends they refer. This unique lens will transform how you see your customers, empowering you to tailor experiences based on their advocacy behaviour. 

Turn more customers into brand fans 

While some customers will already be shouting about you from the rooftops, not every customer will be ready to refer right away. Rather than serve a blanket referral message to everyone, our Propensity to Refer® technology uses AI predictive modelling to drive the next best action from every customer, whether that’s referring friends, giving NPS feedback or buying again. 

Activate brand advocates across your marketing mix

Target and segment customers based on their stage of advocacy to nurture and activate more brand advocates via your marketing automations. Mention Me's blended data and insights tracks a customer’s brand advocacy journey, from their first referral through to becoming a brand evangelist, so you can send relevant and targeted messages that resonate with your best customers.

Build lookalike audiences to acquire future brand advocates

Build lookalike audiences based on your top-referring customers to acquire high-quality customers at lower cost through your paid channels. Maximize your marketing spend and acquire high-quality new customers at a faster rate. 

Partner with award-winning brand advocacy experts

With a heritage rooted in referral, Mention Me has more than a decade of expertise in running intelligent referral campaigns for hundreds of brands. In the process, we've learnt first-hand how referral and advocacy data can transform a business. 

Our team of dedicated experts – spanning onboarding, account management, customer success and design – are on-hand to help you deliver an optimized brand advocacy strategy that delivers strong returns to your business.