What drives customer loyalty? We examine how successful brands are taking a new approach to the retention challenge.
Customer retention is a core metric for every retailer. But capturing the hearts and minds (and significant spend) of customers takes much more than a loyalty scheme.
Created in collaboration with Retail Gazette, our report identifies five new stimuli for long-term customer loyalty. It highlights brand requirements for consumers; assesses different business approaches to improving customer stickiness; and explores arguments from key figures in the field. All aimed at inspiring you to think differently about your organisation’s approach to loyalty.
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