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Customer advocacy software

Harness the power of customer advocacy software with Mention Me

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In the face of economic downturns and constrained marketing budgets, maximise revenue with advocacy software by turning your brand fans into your biggest growth driver.

magnet 30%

Acquire 30% more new customers

magnet 11%

11% higher spend on customers’ first order

Empower your customer advocates

Identify, activate and nurture the customers who genuinely love your brand. Our advocacy software offers a strategic approach to driving organic growth from your customer base.


 Turn satisfied customers into vocal advocates, amplifying your brand message across social and personal networks.


Give brand fans the tools to become your most enthusiastic promoters. 


Measure customer advocacy metrics 

A comprehensive suite of customer advocacy solutions

Mention Me’s capabilities reduce the burden of expensive acquisition channels by identifying hidden value in your customer base.

Smarter referral programmes

Create tailored programmes for different customer segments and A/B test your way to success.

High-quality customer acquisition

Get more out of your paid advertising by creating audiences that mirror your best brand advocates and most valuable referrers. 

Personalised campaigns at scale

Craft bespoke campaigns for your most valuable groups of customers and deploy at scale. 
Mention Me offers a suite of analytical tools and a hands-on approach to helping you understand your customer advocacy data. 

lower CPA from paid channels
magnet 4x

referred customer acquisition in the first 6 months through A/B testing

magnet 55%

higher 180 day LTV for brand advocates vs other customer segments

A new era of customer advocacy: Mention Me solutions

Mention Me is at the forefront of ushering in a new era of customer advocacy, opening up new avenues for businesses to mobilise their customer bases.

Referral programmes

One of the core features of Mention Me is its Customer Advocacy Intelligence Platform. It allows businesses to create customised referral programmes that incentivise customers to refer friends and family. These programmes can be tailored to suit different customer segments and marketing goals.

Customer engagement

Mention Me provides tools to engage with customers throughout their journey. This engagement fosters a sense of community and loyalty, encouraging customers to become advocates naturally.

$2bn revenue for customer-obsessed brands

Innovative customer advocacy strategies with Mention Me

+ Give recognition to your most valuable customers
Set up comprehensive reward programmes that incentivise ongoing advocacy. Recognise brand advocates who have successfully referred a certain number of customers with exclusive perks, such as early access to new products or VIP status. By making advocates feel special, you encourage them to continue promoting your brand passionately.

+ Personalise campaigns
Use data to craft messaging and incentives that resonate deeply with individual customers. Careful use of advocacy data allows brands to segment customers based on their overall value and likelihood to refer. Mention Me integrates with leading Martech solutions so you can automate and scale personalisation, making every customer feel valued and understood.

+ Nurture throughout the customer journey
Wherever your customers are on their journey, there's a chance to reach out to them. 
Encourage customers to share their experiences immediately after they’ve had a positive interaction with your brand. Trigger advocacy prompts after a customer completes a purchase or leaves a positive review.

+ Replicate your best performing customers
With Mention Me’s Network Insights, you get to see how referral activity develops into chains and networks. Understand what’s driving a strong chain of referrals and replicate it with other, similar customers.

+ Build a brand on customer love
Creating loyal brand advocates who will stay with you for the long term means surpassing their expectations on a regular basis. With the data, insights, and tools in Mention Me’s Customer Advocacy Intelligence Platform, you can craft moments of customer delight that will leave a lasting impression and foster love for your brand.

Why choose Mention Me for customer advocacy?

When it comes to selecting the right customer advocacy software, there are several key reasons to choose Mention Me:

Proven track record

Mention Me has a strong record of success, with a portfolio of satisfied clients who have witnessed substantial growth in their advocacy efforts.

User-friendly interface

The platform is designed to be intuitive and easy to navigate, ensuring that businesses can quickly adapt and maximise their capabilities.

Comprehensive solutions

Mention Me offers a comprehensive suite of advocacy solutions, including referral programmes, customer engagement tools and analytics.

Personalised support

The Mention Me team provides personalised support and guidance, ensuring that businesses can tailor their advocacy strategies to their unique needs.



Analytics and insights

Understanding the impact of your advocacy efforts is crucial. Mention Me offers robust analytics and reporting tools that provide insights into the performance of your advocacy campaigns. This data-driven approach allows businesses to refine their strategies and continually optimise their advocacy programmes.

Innovative customer advocacy strategies with Mention Me

Mention Me offers an array of innovative strategies that can transform satisfied customers into enthusiastic advocates. Here are more in-depth insights into these strategies:

Personalised advocacy campaigns

Mention Me empowers you to create highly personalised advocacy campaigns. Using data and customer insights, you can craft tailored messages and incentives that resonate deeply with individual customers. Personalisation is the cornerstone of successful advocacy as it makes customers feel valued and understood.

Imagine a scenario where a loyal customer receives a referral request with a personalised message that acknowledges their previous purchases and offers an incentive that aligns with their preferences. This level of personalisation not only encourages them to advocate but also strengthens their loyalty to your brand.

Customer journey advocacy

Customer journeys are filled with touchpoints where advocacy can thrive. Mention Me enables businesses to engage with customers at different stages of their journey, from initial awareness to post-purchase. For instance, you can set up advocacy prompts that are triggered after a customer completes a purchase or provides positive feedback.

Recognising the significance of post-purchase advocacy, Mention Me’s platform allows you to encourage customers to share their experiences immediately after they’ve had a positive interaction with your brand. This timely approach maximises the chances of them becoming advocates and referring your brand to friends and family.

Cross-channel advocacy

Expanding your advocacy efforts across various digital channels is a strategic move that Mention Me facilitates effortlessly. In today’s multi-channel world, customers engage with brands through a variety of platforms, including social media, email and websites. Mention Me seamlessly integrates with these channels, enabling you to coordinate and amplify your messaging.

For example, when a customer clicks on a referral link shared via social media, Mention Me ensures a smooth transition to your website. This consistent, cross-channel experience enhances the customer’s journey and increases the likelihood of them advocating for your brand on multiple platforms.

Advocacy contests and challenges

Gamifying the advocacy process can be a fun and effective way to engage your customers. Mention Me allows you to run contests and challenges, turning advocacy into a competitive and rewarding experience. Advocates can compete for prizes and recognition by referring new customers or sharing their positive experiences creatively.

These contests and challenges not only encourage existing advocates to remain active but also attract new advocates who are enticed by the competitive aspect. The excitement generated by such campaigns can lead to a surge in advocacy efforts, benefiting your brand’s growth.

An award-winning platform

medal (11)
Momentum Leader Winter

Measuring success: Analytics with Mention Me advocacy

In the realm of customer advocacy, data is key to understanding the impact of your efforts and refining your strategies. Mention Me offers a range of analytics and measurement tools to help you gauge your success.

Customer advocacy metrics

Mention Me’s dashboard tracks a comprehensive set of customer advocacy metrics that go beyond the basics. In addition to monitoring the number of referrals and conversion rates, it provides insights into the revenue generated from advocates, the lifetime value of referred customers and the impact of advocacy on customer retention.

By diving into these metrics, businesses can gain a deeper understanding of the financial impact of their advocacy efforts. You can determine which advocates bring the most value to your brand and optimise your incentives and engagement strategies accordingly.

A/B testing

A/B testing is a powerful tool for optimising advocacy campaigns. Mention Me allows businesses to run A/B tests on different aspects of their campaigns, such as messaging, incentives and referral programme design. This enables you to fine-tune your advocacy efforts for maximum impact.

Customer feedback

Listening to your advocates and referral recipients is an essential part of ongoing improvement. Mention Me facilitates the collection of feedback, helping businesses gain valuable insights into customer satisfaction and areas for enhancement.

You can use Mention Me to gather feedback through surveys, ratings and reviews. By understanding the sentiments and preferences of your advocates and customers, you can tailor your services to better meet their needs and expectations.

“With a fraction of budget, Mention Me delivers strong revenue and invaluable insights. It’s absolutely been a wise investment for PUMA”.


David Witts

Senior CRM Manager Ecommerce Europe

Cultivating brand ambassadors via Mention Me

Building a community of brand ambassadors is a long-term strategy that requires dedication and thoughtful nurturing. Mention Me offers several tactics and tools to help you cultivate and expand your community of advocates:

Recognition and rewards

Acknowledging and rewarding your most active advocates is a critical component of sustaining advocacy efforts. Mention Me allows you to set up comprehensive reward programmes that incentivise ongoing advocacy. You can customise rewards based on different advocacy tiers or achievement levels.

For example, you can recognise advocates who have successfully referred a certain number of customers with exclusive perks, such as early access to new products or VIP status. By making advocates feel special, you encourage them to continue promoting your brand passionately

Advocate advocacy

Encouraging your advocates to recruit more advocates can lead to exponential growth in your advocacy community. Mention Me facilitates this by enabling advocates to refer friends and family to become advocates themselves. This creates a network effect where satisfied customers bring in new advocates, creating a self-sustaining cycle of advocacy.

To illustrate, if an existing advocate successfully refers a friend who becomes an advocate, both the referrer and the new advocate can benefit from rewards. This collaborative approach not only expands your advocate base but also strengthens the bonds within your community.


Advocate content creation

Empowering your advocates to create content that showcases their favourable experiences with your brand is a potent strategy. Mention Me can help you facilitate and promote this content, extending its reach and impact.

Imagine advocates sharing their unboxing experiences, writing glowing reviews or creating user-generated content featuring your products. By sharing such authentic content, advocates become influential storytellers who can sway the opinions of potential customers.

Elevate your marketing with Mention Me

In the digital age, customer advocacy is not just a buzzword; it’s a fundamental strategy for sustainable growth. Mention Me, with its comprehensive customer advocacy software, provides businesses with the tools and expertise needed to harness the power of customer advocates. From referral programmes to personalised campaigns and analytics, Mention Me offers a complete solution for businesses looking to amplify their marketing efforts through customer advocacy.

By choosing Mention Me as your trusted partner in customer advocacy, you open the door to a new era of growth and engagement. Remember, satisfied customers are not just consumers; they are potential advocates waiting to share their positive experiences with the world. So unleash the power of customer advocacy software with Mention Me and watch your brand soar to new heights.