How to harness AI to make your Customer Experience rock with James Dodkins 

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In this episode we spoke with James Dodkins, best selling author, keynote speaker and The Customer Experience rockstar!

During our chat, James discussed how brands can better understand and harness AI to elevate their Customer Experience strategy.

James also reflected on how we can balance the digital and human touch in the era of AI and shared examples of where he's seen AI having a positive impact on CX. 


About James

James used to be an actual, real-life, legitimate, award-winning rockstar. He played guitar in a heavy metal band, released albums and tore up stages all over the world, James is now the CX Evangelist at Pegasystems where he researches the mindsets, principals and philosophies of companies that deliver ‘Rockstar Customer Experiences’. He shares those strategies through transformative training, engaging video content and inspiring keynote talks.

 James was awarded The UK's #1 CX Influencer by Customer Experience Magazine in 2020, The UK’s Most Outstanding CX Keynote Speaker by Corporate Vision Magazine in 2021, The World’s #10 Customer Service Guru by Global Gurus in 2021, as well as countless other notable mentions in industry publications like Business Insider, The Times and Forbes.

James is also a two time #1 Best Selling Author and the Ex-host of Amazon Prime’s weekly topical CX show, ‘This Week In CX’.






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