Skip to content

Why referrals are a lucky find for retailer Trouva

Angela Southall
By Angela Southall — January 5, 2017

Trouva, meaning "lucky find", is an online marketplace for independent boutiques. It was set up to help these retailers compete against the bigger players by offering a global shopfront.

The business has seen phenomenal growth since it's launch in 2015 and Trouva chose to work with Mention Me from the outset. They knew that the products they featured were exceptionally shareable and that referrals should form a core strand of their marketing strategy.

In peak months they have seen share rates of over 20%, meaning that more and more people are becoming aware of this exciting brand.

Trouva’s success with referrals demonstrates the power of this strategy. A referral marketing platform gives you the tools to replicate their results and track performance with clear, actionable data.

Download our Trouva Case Study for more insight into why referrals works so well for retailers like Trouva.

Download

We have also produced a Guide to Referrals in the Gifting Market, which you might find interesting.

You might also enjoy

5 Best Smile.io Alternatives for Referral Teams in 2026

Comparing Smile.io alternatives? We've shortlisted the 5 best for 2026, and explain why Mention Me leads for teams that want referral to be the main channel.

Referral marketing -

10 Best Referral Marketing Software for Growth and CRM Teams in 2026

Best referral marketing software for 2026: compare 10 platforms on pricing, features, and fit, backed by data on what actually lowers CAC.

5 Best Buyapowa Alternatives for Referral Marketing in 2026

Compare the 5 best Buyapowa alternatives, reviewed on real G2 feedback, pricing, and fit. See why Mention Me leads with a 500+ brand benchmark network.

Stay in the know

Subscribe to our blog and get monthly emails packed full of the latest marketing trends and tips