Laithwaite's is the UK's biggest home delivery wine merchant. Its focus on quality combined with a highly personalised service means that they have an extremely loyal customer base.
The team at Laithwaite's wanted to harness this advocacy with a refer-a-friend programme, so turned to Mention Me to help them. Through a series of AB tests they are already seeing the results and referral now forms a crucial part of their marketing strategy.
Ribble Cycles have built up a loyal following of brand advocates. Many of these customers have a network of fellow cycle enthusiasts, so are well placed to share the love of the brand.
Wanting to encourage, incentivise and track these recommendations, Ribble turned to Mention Me to power their referral scheme. The Mention Me platform is helping them achieve great results:
Zipcar have built up a huge membership base who love the freedom the car club offers and who have become loyal ambassadors. Wanting to capture and reward this advocacy, Zipcar decided to launch a referral programme.
Carrie Bradshaw once said "There are two things you can never have too many of. Good friends and good shoes". So referral marketing for a shoe retailer makes perfect sense; a way to tap into the conversations between friends as they discuss their favourite shoe brand.
No wonder then, that in just a few short months, footwear retailer Schuh, is seeing great results from their refer-a-friend program.
Benefit Cosmetics has grown from a single make up shop “The Face Place” in 1976 to a global cosmetics brand. Their growth has been fuelled by a love of the fun, tongue-in cheek approach to a sector which can often take itself too seriously.
With such loyal customers, referral marketing was an obvious way to harness this advocacy to drive new customer acquisition.
