News & views

Last week, we featured Chloe Watt at allplants explaining how referral is working for the food delivery service during the Coronavirus pandemic.

This week, we talk to Anna Sara Riger, Marketing Director at Muddy Puddles. During the current crisis, the go-to brand for children’s waterproof outerwear, skiwear and UV swimwear has shifted its focus from the great outdoors to sharing ideas and tips for entertaining children at home.

Chloe Watt, Marketing Partner at allplants, explains how referral supports new customer acquisition and sales in the current Covid-19 climate.

Laithwaite's is the UK's biggest home delivery wine merchant. Its focus on quality combined with a highly personalised service means that they have an extremely loyal customer base.

The team at Laithwaite's wanted to harness this advocacy with a refer-a-friend programme, so turned to Mention Me to help them. Through a series of AB tests they are already seeing the results and referral now forms a crucial part of their marketing strategy.

Zipcar have built up a huge membership base who love the freedom the car club offers and who have become loyal ambassadors. Wanting to capture and reward this advocacy, Zipcar decided to launch a referral programme.

Carrie Bradshaw once said "There are two things you can never have too many of. Good friends and good shoes". So referral marketing for a shoe retailer makes perfect sense; a way to tap into the conversations between friends as they discuss their favourite shoe brand.

No wonder then, that in just a few short months, footwear retailer Schuh, is seeing great results from their refer-a-friend program.