News & views

Last week, we featured Chloe Watt at allplants explaining how referral is working for the food delivery service during the Coronavirus pandemic.

This week, we talk to Anna Sara Riger, Marketing Director at Muddy Puddles. During the current crisis, the go-to brand for children’s waterproof outerwear, skiwear and UV swimwear has shifted its focus from the great outdoors to sharing ideas and tips for entertaining children at home.

Chloe Watt, Marketing Partner at allplants, explains how referral supports new customer acquisition and sales in the current Covid-19 climate.

Here at Mention Me, we've delivered more than 1.5 million new customers to 450+ brands globally. So it's fair to say that we've seen a lot of referral programmes.

Zipcar have built up a huge membership base who love the freedom the car club offers and who have become loyal ambassadors. Wanting to capture and reward this advocacy, Zipcar decided to launch a referral programme.

Customers of Cath Kidston love their signature prints with a hint of nostalgia. With such a loyal customer base, referral marketing is an obvious step to capture this advocacy and to drive the acquisition of new customers. Cath Kidston appointed Mention Me to power their referral programme, and since its launch in 2016 it has generated some fantastic results.