Why referrals are in the bag for Radley
Radley, the iconic British handbag and accessories brand, has a loyal customer base who love their playful designs and quality craftmanship. Keen to harness this advocacy, they selected the Mention Me referral platform to power their refer-a-friend program to build new customer acquisition and reward their happy customers for sharing the brand.
The scheme was up and running within a month and quickly became a key part of their marketing mix.
This case study has insight into the success of the Radley referral scheme:
- How the Mention Me unique Name Sharing capability takes referrals to another level
- Why Average Order Value (AOV) can benefit from referral
- The positive ROI of refer-a-friend marketing
Download our case study on the successful Radley referral program for full insight.
You can also read about other successful referral schemes here.