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Referral success story: Okabashi

Andy Cockburn
By Andy Cockburn — May 23, 2013

 

Okabashi is a long standing manufacturer and retailer of sandals in the US.

After implementing a refer-a-friend platform with an outsourced provider they saw the programme become one of the top ten drivers of traffic within the first week. Furthermore, they saw a 13.2% increase in basket size from the referred customers. They used a US based outsourced refer-a-friend solution to get set up quickly.

Okabashi’s referral success shows what referral programmes can achieve at scale, and a referral marketing platform gives you the tools to capture, measure, and build on that type of performance.

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