Benefit Cosmetics has grown from a single make up shop “The Face Place” in 1976 to a global cosmetics brand. Their growth has been fuelled by a love of the fun, tongue-in cheek approach to a sector which can often take itself too seriously.
With such loyal customers, referral marketing was an obvious way to harness this advocacy to drive new customer acquisition.
Utilising the Mention Me platform, Benefit have turned referral into a new marketing channel with some great results.
Benefit's CRM Manager commented:
"We’ve been really impressed by the AB testing functionality available with the Mention Me platform. It’s enabled us to test a variety of gifts and samples as rewards to find which ones resonate best with our customers"
Download the Benefit case study to find out:
- Why referred customers are particularly valuable
- How AB testing has driven significant improvements to the programme
- How Benefit has increased its brand share rate
Benefit Cosmetics’ advocacy success highlights what’s possible when referral performance is measured correctly; and a referral marketing platform helps you replicate and measure similar results in your own business.
Angela Southall
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