Turn Black Friday shoppers into loyal customers


Inspiration for your best campaign yet

During what’s been a challenging year for many retailers, Black Friday presents the opportunity to drive sales, boost revenue, and acquire new customers.

But with 90% of shopping activity now online, you need a compelling campaign to cut through the noise. That’s where this lookbook comes in.

Packed full of ideas and examples, it shows how you can get your brand noticed and turn Black Friday bargain hunters into loyal customers who recommend you to others. From messaging and incentives to copy and design, it’s guaranteed to inspire a campaign that keeps customers coming back, throughout the Christmas period and beyond.


average spend of every person in the UK on Black Friday


of online sales on Black Friday 2019


of annual retail sales happen Black Friday to Christmas


traffic to our clients' websites on Black Friday

Black Friday campaign ideas

Black Friday offers valuable potential to drive sales and acquire loyal customers who return long after the weekend ends. Here are some ideas to get you started (you can find more in our lookbook).

1. Extend your promotion

To a week, two weeks, or even the entire month. Keep it exclusive with time-limited offers on specific products.

2. Stackable offers

Give shoppers the opportunity to combine offers. The more friends they refer, the more rewards they can claim.

3. VIP invites

Invite loyal customers to join your VIP programme for exclusive offers and rewards, like early access to sales or next-day delivery.


4. time-limited offers

Incentivise customers to buy again with time-limited offers, such as a free gift if they order before 31st December. 

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Examples of Black Friday promotions
Beyond Black Friday

Many retailers see their sales spike during Black Friday – then dramatically plummet. With this in mind, we can help plan a promotional timeline that keeps your sales strong and steady, even into the new year.

We’d tailor this timeline to your business and specific requirements. In the meantime, here’s an example of how it’d work.

Black Friday campaign timeline

Ready to get started? Simply fill out the form above.