Inspiration for your best campaign yet
During what’s been a challenging year for many retailers, Black Friday presents the opportunity to drive sales, boost revenue, and acquire new customers.
But with 90% of shopping activity now online, you need a compelling campaign to cut through the noise. That’s where this lookbook comes in.
Packed full of ideas and examples, it shows how you can get your brand noticed and turn Black Friday bargain hunters into loyal customers who recommend you to others. From messaging and incentives to copy and design, it’s guaranteed to inspire a campaign that keeps customers coming back, throughout the Christmas period and beyond.
average spend of every person in the UK on Black Friday
of online sales on Black Friday 2019
of annual retail sales happen Black Friday to Christmas
traffic to our clients' websites on Black Friday
Black Friday offers valuable potential to drive sales and acquire loyal customers who return long after the weekend ends. Here are some ideas to get you started (you can find more in our lookbook).
To a week, two weeks, or even the entire month. Keep it exclusive with time-limited offers on specific products.
Give shoppers the opportunity to combine offers. The more friends they refer, the more rewards they can claim.
Invite loyal customers to join your VIP programme for exclusive offers and rewards, like early access to sales or next-day delivery.
Incentivise customers to buy again with time-limited offers, such as a free gift if they order before 31st December.
Many retailers see their sales spike during Black Friday – then dramatically plummet. With this in mind, we can help plan a promotional timeline that keeps your sales strong and steady, even into the new year.
We’d tailor this timeline to your business and specific requirements. In the meantime, here’s an example of how it’d work.