Drive referral results before, during and after the big retail weekend


77% of consumers are preparing for Black Friday & Cyber Monday. 
Are you?

Love it or hate it, Black Friday is a big deal. It's now one of the UK’s most important retail seasons and has drastically changed how we shop in the run-up to Christmas.

Many customers start planning their holiday shopping as early as October. Digital channels dominate, with 73% of consumers planning to shop Black Friday sales online. And, with the retail event this year coinciding with payday, shoppers are even more enthusiastic about securing a good deal.

For businesses, Black Friday presents a valuable opportunity to strengthen customer loyalty and acquire new shoppers who return throughout the Christmas period and beyond.


visits to online UK retail sites during Black Friday in 2018


of online UK sales in 2018


of UK consumers are excited about this year’s event


spent per person in the run-up to Christmas in UK

Black Friday campaign ideas

Shoppers trust their friends’ recommendations more than any form of advertising. Combine this trust with the positive sentiment surrounding Black Friday, and there’s a powerful business case for making referral a key component of your seasonal strategy. We’re here to help plan your Black Friday referral campaign, from offers and messaging to designs and A/B testing, and deliver optimal results.

1. Extend your promotion

As well as running your promotion beyond Black Friday itself, you could launch a teaser sale to build anticipation before the day.

2. Stackable offers

Give shoppers the opportunity to combine offers. So, for example, they could claim a Black Friday discount as well as a referral gift.

3. Win your order back

Incentivise customers by giving them the chance to win their entire order back (as a refund/store credit). Customers who refer their friends will be entered into the draw, with results announced once Black Friday ends.


4. Competition

Build excitement with an enticing prize, whether that’s a trip away, goodie hamper or tickets to an exclusive event.

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Beyond Black Friday

Many retailers see their sales spike during Black Friday – then dramatically plummet. With this in mind, we can help plan a promotional timeline that keeps your sales strong and steady, even into the new year.

We’d tailor this timeline to your business and specific requirements. In the meantime, here’s an example of how it’d work.

Black Friday timeline

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