Customer Advocacy: why it's the better way

Marketing is broken. With average churn rates at ~75% and the expense of gaining new customers being 5x that of retaining current ones, brands are struggling to drive profitable revenue.

There is a better way.

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Welcome to the Customer Advocacy era

By focusing on your existing customers – and how you can delight them enough to shout about you from the rooftops – you’ll drive sustainable, profitable revenue that gets stakeholders nodding in approval.

The first-party data gathered through referral means you can tap into a network of brand advocates who return often, spend more and bring their friends. All while opening up new possibilities for your marketing strategies: from loyalty and retention, to acquisition and customer experience.

By harnessing customer advocacy, brands can build a customer-obsessed growth engine that rebalances their marketing for better efficiency and profitability.

What is Customer Advocacy?

Customer advocacy is the natural social behaviour of sharing a positive impression of a brand – and a potent way to win new customers.

From telling a colleague where those new shoes are from, to seeking out recommendations for an insurance provider, consumers talk about brands everyday. How are you tracking and optimising their conversations about your business?

Watch the video to learn more about how customer advocacy looks in action.

What is Customer Advocacy?

Customer advocacy is the natural social behaviour of sharing a positive impression of a brand – and a potent way to win new customers.

From telling a colleague where those new shoes are from, to seeking out recommendations for an insurance provider, consumers talk about brands everyday. How are you tracking and optimising their conversations about your business?

Watch the video to learn more about how customer advocacy looks in action.

Harness the power of your brand fans with the world's first Customer Advocacy Intelligence Platform

Underpinned by data science and AI, our platform equips you to uncover fast-growing networks of customer advocates, so you can identify, nurture and activate these customers across marketing channels.

Visit our Product page

H2_LP_Platform

Harness the power of your brand fans with the world's first Customer Advocacy Intelligence Platform

Underpinned by data science and AI, our platform equips you to uncover fast-growing networks of customer advocates, so you can identify, nurture and activate these customers across marketing channels.

Visit our Product page

H2_LP_Platform

+25%

Increased repeat purchase rate by leveraging pre-built tactics with Emarsys

+20%

Increased Average order value (AOV) by using advocacy data to improve customer experience

+56%

Higher lifetime value for brand fans compared to other customers

“We feed advocacy data into our CRM to build personalised workflows such as reminding customers to share or redeem rewards to generate revenue through our customer base."

Michelle Hurney

Michelle Hurney

Head of Marketing

“Advocacy data adds a new layer of insight that plays a critical role in driving our entire customer marketing strategy.”

David Witts-1

David Witts

Senior Manager, CRM

"Harnessing the power of our brand fans has enabled us to drive profitable growth and increase customer lifetime value."

Mariam Bhatti Viator

Mariam Bhatti

Senior Growth Marketer

Resources for your advocacy journey

Ultimate_Advocacy_Guide_Thumbnail

EBOOK

The Ultimate Guide to Customer Advocacy

Discover strategic guidance, insights, tactics and roadmaps to help you transform your customer economics.

Checklist

CHECKLIST

Evaluating a Customer Advocacy Solution

Before your business enters the era of customer advocacy, make sure you have the right software and support to make it a success.

A-Z_thumb (1)

EBOOK

A-Z of Advocacy

Your essential guide to turning brand fans into unstoppable growth

Not ready for your Customer Advocacy era?

Too early to start looking into advocacy intelligence software but intrigued about how you could be driving more value from your customers? Speak with an advocacy expert now for a no-commitment, strategic advice call.

Talk to an advocacy expert

Time & Money-1

Not ready for your Customer Advocacy era?

Too early to start looking into advocacy intelligence software but intrigued about how you could be driving more value from your customers? Speak with an advocacy expert now for a no-commitment, strategic advice call.

Talk to an advocacy expert

Time & Money-1