Against a backdrop of shrinking budgets, spiralling costs on Facebook and Google, and disappearing third-party cookies, one form of marketing has endured in its effectiveness: referrals.
Because when someone you trust recommends a brand, you listen.
But that's only the tip of the customer advocacy iceberg.
Instead of buying customers at any cost, it’s time to rethink how you grow your business. Read the A-Z of Customer Advocacy now to learn more.
