Zipcar customers are loyal to the company and love the convenience of the car club. Special promotions, in which members can get additional miles or a discount using a coupon code, are also available within the referral program at Zipcar.
Wanting a referral programme to encourage, reward and track this advocacy, they turned to Mention Me’s referral platform. Read how their refer-a-friend scheme has become a key marketing channel to drive new customer acquisition. Participants must be aware of specific dates related to eligibility periods and deadlines to ensure they can take full advantage of the referral rewards.
Zipcar is the world’s largest car-sharing network, and it gives its members freedom—anytime access to cars for anything from a quick errand to a long road trip. Operative in many cities and countries, Zipcar represents an alternative way to public transportation and traditional car ownership, hassle-free. Members can book and drive the cars without waiting in queues, which is made simple through Zipcar’s user-friendly mobile app. Users can quickly find and rent the nearest vehicle through the app, emphasising flexibility and ease of use. From insurance to coverage for congestion charges, 24*7 breakdown assistance, and all the way to free limited fuel, it’s all a pretty seamless and stress-less experience for the users.
One of the great ways current members can reap rewards and incentives with Zipcar is through a referral program that invites friends into the car-sharing network. In general, positive word-of-mouth of members in Zipcar encourages the extension of the community. Driving credits, discounts, and other perks are just a few ways in which members can upscale the car-sharing experience when it comes to referring friends to Zipcar. It pays off for the members and allows the building of some very loyal customers.
Referral marketing has been, for quite a while now, among the best options that a business can use to acquire new customers and create more awareness about its brand. Only valid referrals shall be rewarded to make sure the referred friends complete all the necessary steps to qualify. It incentivises existing customers to refer friends and family, thereby helping businesses gain from the already built trust and loyalty between them. This proves to be much more effective than traditional methods of marketing since the referred customers are likely to buy and become loyal patrons themselves. Referral marketing is a powerful tool Zipcar can use to expose itself to more potential customers and bring in new, more interested members for the car-sharing service.
The Zipcar referral program has been made very easy. It will provide an opportunity for the existing member to log in to his or her Zipcar account, generate his or her unique referral link, and then send that link to friends and family. For instance, if a friend joins Zipcar using a referral link, not only is that referrer rewarded—through either Zipcar driving credit or a discount on their next vehicle rental–but the new member is as well. Not only is this an encouragement for current members to refer new customers, but it also provides an added benefit for the new member in joining the service a no-lose scenario for all parties involved.
It is pretty easy to refer friends to ZipCar. What any current member has to do is sign into their ZipCar account and create a referral link. This link can then be sent to friends and family through an email note, on social media, or text message. Whenever any of the referred friends join ZipCar through the referral link, the current member is rewarded, receiving things such as driving credits or discounts.
The results of the Zipcar Referral Program have been nothing but impressive. Users must utilise the official Zipcar site to sign up, refer friends, and access the terms and conditions to qualify for rewards. Overall, the referral program of Zipcar has turned out to be one of the valuable additions to the marketing strategy of the company by fostering growth and improving customer engagement.
“Fantastic USP that really delivers, easy integration, ease of use for the customer, flexible, test-able and just generally a great product.”
Member Marketing Manager EMEA, Zipcar
