AB testing involves taking a group of people, dividing them into two (or more) groups, then testing how they respond to a specific element of your marketing campaign. The control group experiences Version A; the test groups see a variation of that.
Video Tutorial: How to run A/B testing
Shopify Discount Code Integration
You can now create discount or voucher codes for your referral campaigns via your Shopify store.
New Reporting Metric: Overall Conversion
We've added a new Overall Conversion Rate metric, as a ratio of enrolled customers over qualified referees.
Homepage Promotion
You can now see instructions for how to set up homepage promotion in the integration instructions sidebar.
View and Download Invoices
You can now find your invoices and current balance under Billing in the Setup menu. This page offers simple navigation and easy-to-see summaries of all your billing and payment information.
Improved Download Reports Page
To make understanding and managing your referral performance easier, you can now download reports under the Results section.
That’s not all. Here are some other changes we’ve made to this section:
Integrate Magento store with Mention Me
We’re in the beta phase of integrating with Magento eCommerce platforms.
Ometria Newsletter Integration
We’ve partnered with Ometria, so you can send personalised marketing messages to those who opted into your newsletter from your referral programme.
New Changes to the Copy Editor
Last year, we introduced the copy editor to make editing copy more straight-forward. Now we’ve developed a number of features to make the tool even simpler and smarter to use.
New Customer Journey
Featuring slick interactions to instantly capture consumers’ attention, our new journey will deliver meaningful experiences for your customers and profit for your brand.
