How referral works for fashion brands like PLT, Farfetch & Seraphine

When was the last time someone complimented you on an outfit and asked where it was from? Or the last time you asked friends whether or not you should buy a new addition for your wardrobe?

Fashion is social by nature. Consumers share, discuss and compliment one another on fashion and beauty items on a daily basis. Our buying habits and the brands we shop with are heavily (and often subconsciously) influenced by those around us.


Are friends & family the new power influencers?

This week got off to a flying start as I had the pleasure of presenting at TheIndustry.fashion’s Masterclass: Friends & Family – the new power influencers in London.


4 things we want to see at fashion week this September

It’s fashionistas’ favourite time of the year: the biannual four week period during which the world’s biggest designers showcase their new collections in New York, London, Milan and Paris.


The new wave of ethical consumer trends reshaping the fashion industry

As we’ve written in the past, perhaps no other area of retail is more sensitive to evolving consumer preferences and expectations, than fashion.


Infographic: Hot or not? The sectors most likely to be referred.

Are there some products and services which are more likely to be recommended to friends and family than others? And what impact does age and gender have on the likelihood to refer?

Following on from our recent infographic on the characteristics of a referable brand, our research also examined the most frequently referred products and services split by demographic. From the revealing insights we have compiled this great infographic.


Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

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