Are friends & family the new power influencers?

This week got off to a flying start as I had the pleasure of presenting at TheIndustry.fashion’s Masterclass: Friends & Family – the new power influencers in London.


4 things we want to see at fashion week this September

It’s fashionistas’ favourite time of the year: the biannual four week period during which the world’s biggest designers showcase their new collections in New York, London, Milan and Paris.


The new wave of ethical consumer trends reshaping the fashion industry

As we’ve written in the past, perhaps no other area of retail is more sensitive to evolving consumer preferences and expectations, than fashion.


Sharing big ideas in the Big Apple

Earlier this month we gathered together with some great retail brands in the beautiful Langham Hotel in New York. The reason? To host our first US referral marketing breakfast.

We’ve successfully run these events in the UK for several years. With more international brands using our unique referral platform we decided to share our learnings across the pond.


Infographic: Hot or not? The sectors most likely to be referred.

Are there some products and services which are more likely to be recommended to friends and family than others? And what impact does age and gender have on the likelihood to refer?

Following on from our recent infographic on the characteristics of a referable brand, our research also examined the most frequently referred products and services split by demographic. From the revealing insights we have compiled this great infographic.


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