Consumers like to believe that they make buying decisions on a rational basis; weighing up the pros and cons and looking objectively at the alternatives. In reality, one element overrides rational thinking and has the biggest impact on consumer behaviour. Emotion.
Building emotion into your marketing
3 cognitive triggers to optimise your marketing efforts
Understanding some of the basics of the psychology of persuasion and how to apply them, can make a huge difference to your marketing efforts.
In the past, we’ve spoken about Cialdini’s 6 weapons of influence, as one of the most useful set of psychological principles that can help shape and optimise brand communications — not least, referral marketing campaigns.
In truth, there’s a whole universe of theories and heuristics belonging to a wider field of behavioral economics.
Behavioral economics basically describes the effects of psychological, social, cognitive, and emotional factors on human economic decision making.
The psychology of referral - key drivers to consider for your advocacy programme
We recently published some blog posts looking at the psychology of referral. They proved so popular that we have pulled them together into an exclusive download: The Guide to the Psychology of Referral.
Moments of Truth
A little disclaimer before you read this post: I am a market-research-aholic and lately I have been indulging myself with a number of different studies around the psychology of referral.
Nudging Your Way to Success; Part 3 in our Psychology of Referral Series
Small nuances in language, tone and design have the power to drive big changes in human behaviour.