6 ways the Coronavirus is changing business (for the better)

The Coronavirus has changed things. A lot of things.

In fact, many news headlines are claiming it’s changed our lives/ business/ [fill the blank] forever.


5 industries (still) thriving in the Coronavirus lockdown

At the start of April, we wrote about 5 industries booming in sales and referrals during the Covid-19 pandemic. It was reassuring to note that, despite so much uncertainty and bad news, some businesses were not only surviving, but thriving.


12 examples of brand marketing campaigns adapted to the Coronavirus

Life has changed rapidly over the past few months. We’ve gone from spending our days with colleagues, clients and, well, everyone, to considering the houseplant a close friend.

It's not just everyday life Covid-19 has turned upside down. The pandemic presents concerning implications for businesses and their marketing budgets. In the UK, the latter is declining at the fastest rate since the 2008/9 financial crisis.


How Covid-19 is impacting fashion brands: a timeline

Earlier this month, we revealed five industries booming in sales and referrals during the Coronavirus pandemic. Fashion wasn’t one of them. 

Last month, retail sales dropped by 8.7%, the biggest loss on record. But, as this piece explores, online buying and referral trends in this sector are picking up.


How referral drives sales for vegan food brand allplants during Covid-19

Chloe Watt, Marketing Partner at allplants, explains how referral supports new customer acquisition and sales in the current Covid-19 climate.


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