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How consumers shop now: Q2 2021

We’ve analysed online orders and referral data from 450+ brands across sectors to see how consumers shopped in Q2 2021 – and how they’ll shop in Q3. 

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Coronavirus

Marketing trends

How consumers shop now: Q1 2021

We’ve analysed online orders and referral data from 450+ brands across sectors to see how consumers shopped in Q1 2021 – and how they’ll shop in Q2. 

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Marketing trends

5 industries (still) thriving in the Coronavirus lockdown

As the Covid-19 pandemic continues, some sectors are driving more online sales and referrals than ever. We explore the industries thriving right now.

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Marketing trends

How retailers can recreate the in-store customer experience online

Effective customer experience strategies have become crucial in the pandemic. With more consumers shopping online, here's how multichannel retailers can adapt.

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Marketing trends

A guide to customer engagement (with real brand examples)

Covid has made customer engagement even more crucial for long-term revenue. Here's what it is, why it's important, and 8 tactics for marketing success.

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Marketing trends

A guide to effective customer engagement (with real brand examples)

Covid has made customer engagement even more crucial for long-term revenue. Here's what it is, why it's important, and 8 tactics for marketing success.

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Marketing trends

5 sectors driving online sales in the pandemic (even now shops are open)

Shops reopening on 15th June hasn't impacted new customer acquistion and retention for multi-channel and ecommerce brands across sectors as you might expect

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Marketing trends

Marketing in a post-Covid world: the Stay-at-Home Heroes

Demand for gifts, fashion and beauty brands soared in lockdown. Here's how these sectors are performing and adapting to consumer behaviour now.

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Marketing trends

Marketing in a post-Covid world: the Nest-Builders

Demand for food & drink, health, and home & garden brands soared in lockdown. Here's how they're performing and adapting to consumer behaviour now.

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Marketing trends

Closing the gap between new and loyal customers post-Covid

With the pandemic increasing ecommerce activity yet decreasing consumer trust, a customer-centric brand marketing strategy is now more important than ever.

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