We’ve compiled our third annual research report on Black Friday shopping trends based on the responses of 2,000 British consumers*. Exploring the sentiment, shopping habits, and key considerations surrounding Black Friday, it presents essential insight into how brands can capitalise on this retail landmark event.
Brands need to offer more than discounts to attract Black Friday shoppers
Chinese Singles' Day: the biggest ecommerce retail opportunity on the planet
Your brand may be yet to celebrate it, but Singles' Day is a key date in the retail ecommerce calendar for Chinese consumers.
With 11th November almost here, we take a closer look at why the world's biggest retail event offers huge potential for British brands.
Why (and how) luxury retailers should get involved with Black Friday
When it comes to Black Friday, marketers tend to respond one of two ways. Either they shudder in revulsion and firmly dismiss the notion of getting involved, or they excitedly start talking about how they’re going to make this year’s sale the biggest yet.
7 Steps to a Successful Black Friday Referral Marketing Campaign
It’s official: Black Friday is a big deal (excuse the pun).
5 tips to build customer advocacy into your Black Friday marketing
Working with 300+ retailers worldwide to power their referral programmes, we have great insights into the Black Friday shopping weekend, and how this can drive new customer acquisition.
Many of our clients successfully use referral to ensure that Black Friday is more than a one-off shopping frenzy fuelled by bargain hunting behaviour.