Thanks for attending our Touchpoints & Promotions and AB Testing webinar. If you tuned in, we hope you found it useful.
Here are some of the key takeaways from the webinar:
- Ensure you are asking for a referral at a point of delight in the customer journey
- AB testing is key to the success of your programme
- We are able to AB test by cohort - placing your customers into unique groups - which leads to quicker, more reliable results.
- AB test as many variables as you can - from copy, design, incentive, validity, etc! And don’t forget to keep optimising them
- Remember, the key to AB testing is to prioritise so focus on what’s easy but have a big impact
If you missed the webinar, don't worry! You can access the full webinar recording by clicking the button below.
