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Why (and how) luxury retailers should get involved with Black Friday

Courtney Wylie, October 17, 2019

When it comes to Black Friday, marketers tend to respond one of two ways. Either they shudder in revulsion and firmly dismiss the notion of getting involved, or they excitedly start talking about how they’re going to make this year’s sale the biggest yet.

If you fall into the first category, this blog is for you. If you fall into the second category, you’re probably better off reading our post on the 7 steps to a successful Black Friday marketing campaign.

So, back to you, anti-Black Friday marketers.

Black Friday & Beyond Webinar

Arbie Rodriguez, October 10, 2019

It’s official: Black Friday is a big deal.

With 76% of consumers already excited for this year’s big retail weekend, the seasonal event presents a valuable opportunity to promote your brand and drive sales.

Inspiration for your Black Friday campaign (and beyond)

Simon Dring, October 01, 2019

With Black Friday 2019 set to be bigger than ever, you’re likely already planning your campaign.

But does it include referral?

International Friendship Day

Arbie Rodriguez, June 03, 2019

Are you ready to make a difference?

Just like referral marketing, friendship is rooted in our sense of connection and unity. Together, we can achieve great things - for both our businesses and our communities.

Mother’s Day & Referral Amplification

Courtney Wylie, March 27, 2019

We’re in the midst of one of the silly seasons for many retailers. We’re referring to Valentine’s Day followed by Mothering Sunday just 6 weeks later in the UK this year. It’s very common for businesses to develop a retail calendar with peaks and troughs in sales volume throughout their season and for many businesses Valentine’s Day and Mothering Sunday, spark two big spikes of activity which can make or break their numbers.

Valentine's Day Spending Still On The Rise!

Arbie Rodriguez, February 06, 2019

With the peak shopping season of Christmas a distant memory, it is time for gift retailers to turn their attention to Valentine’s Day, which is just over one week away.

Tips For Black Friday

Arbie Rodriguez, October 22, 2018

Last year, Black Friday increased new customer acquisition by 84% and revenue for clients by 67% (compared to the same week in the previous month).

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