When it comes to Black Friday, marketers tend to respond one of two ways. Either they shudder in revulsion and firmly dismiss the notion of getting involved, or they excitedly start talking about how they’re going to make this year’s sale the biggest yet.
If you fall into the first category, this blog is for you. If you fall into the second category, you’re probably better off reading our post on the 7 steps to a successful Black Friday marketing campaign.
So, back to you, anti-Black Friday marketers.
