Senior CRM Marketing Manager Hannah Spicer on how A/B testing identified red heels as a key ingredient to referral success at Kurt Geiger.
what to expect
What to expect
Watch the videos below to see our previous masterclasses in London, Manchester and New York.
Welcome to the masterclass
Your 45-second sneak preview of our exclusive events.
the power of referral
Our CEO Andy Cockburn explains how a career in travel inspired Mention Me and referral programmes for brands around the world.
the masterclass panel
Panellists from White Stuff, No1 Lounges, SheerLuxe and Mention Me reveal the significant results of building referral into their marketing plans.
the secrets of referral
Zoe Gové, Head of Client Performance at Mention Me and member of The Drum’s 50 under 30, presents the 4 key elements of a successful referral programme.
Testimonial: GLL Better
Rebecca Bryant, Content Manager, on how referral drives a 47% purchase rate as a key acquisition tool.
Case Study: MATCHESFASHION
Senior CRM Manager Anneke Cox on how referral marketing drives new customer acquisition and growth across geographies at MATCHESFASHION.
Second Masterclass Panel
Leading brands discuss how referral marketing delivers key results for their businesses.
