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Maternity fashion brand Seraphine drives new client acquisition with referral.
Specialising in fashion-forward clothes for style conscious mums-to-be, Seraphine partnered with Mention Me in 2018 to support its ambitious growth plans.
Since then, the award-winning British brand has transformed referral into a key acquisition channel and gained interesting insight into the nature of sharing among soon-to-be and new mums.
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“As well as driving new customer acquisition, our
referral channel has boosted the average order
value and repeat purchases of our existing
customers. Referral is now a key component of our
long-term business growth plans.”
Marie Chenailler-Maurice
Marketing Director, Seraphine