Discover how referral helps Nutmeg boost new client acquisition in the digital wealth management space.
Nutmeg is a pioneer in online digital investment management, offering UK investors a high-quality service, whether they have £500 or £5 million to invest.
Check out our case study to see how we've helped to establish referral as a key acquisition channel that supports Nutmeg's ambitious plans for growth.
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The Nutmeg referral programme gives benefits to both existing and new customers. Existing customers can earn vouchers from popular retailers, while new customers get six free months of Nutmeg management so they can save on fees. Existing customers can also invite friends and family to join Nutmeg so they can share the benefits of investing with others.
Nutmeg’s refer-a-friend programme has been a major growth driver, with thousands of new customers signing up each month through referral links.
Effective communication is key. When existing customers refer new clients to Nutmeg, they highlight the advantages, such as low fees and the benefits of referral rewards. To help simplify this process, Nutmeg has made its referral link accessible both on its website and mobile app, making it easy for customers to share with others.
Nutmeg’s refer-a-friend programme has been a huge success, with thousands of customers earning referral rewards every year. The programme has helped Nutmeg grow, increasing the customer base and assets under management.
In 2020, Nutmeg saw 25% more new customers, with a big chunk of those joining through referral links. The company also saw 30% growth in assets under management, with customers investing over £1 billion in Nutmeg’s products.
“With Mention Me, we’ve been able to give our customers a better welcome offer and increase new client acquisition as a result.”
Digital Engagement Manager, Nutmeg
