How to launch a successful refer-a-friend programme

Launching a successful referral programme can be complex. So we've compiled this guide, presenting all the essential information for getting your referral programme up and running.

It includes practical tips on:

  • Building your business case for referral
  • Key promotional touchpoints and sharing options
  • Tailoring incentives to your target demographics 
  • Achieving long-term referral success.

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How to launch a successful referral scheme

How to Launch a Successful Refer-a-Friend Programme guide