Bloom & Wild drives referral by delivering delight through the letterbox
Bloom & Wild partnered with Mention Me in 2017 to unlock referral as a key marketing channel. It initially focused on differently targeting two segments: subscription customers and gifting customers.
Now, 30% of the challenger brand's new customers come via referral.
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“We always felt that referral should be a significant driver of acquisition for our business and with Mention Me we’ve managed to deliver that.”
CEO, Bloom & Wild