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Life on the Digital High Street

With the pandemic causing five years of change in just 12 months, high street retailers face an uncertain future. To help them navigate this make-or-break moment, we’re exploring how some of the nation's most beloved brands can adapt and pivot their way back to growth. From digital-first strategies to new ways of meeting customer needs, we’ll leave no stone unturned in our mission to discover what the future looks like for Life on the Digital High Street. Scroll on to discover what we've learnt so far.

 

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Our blog articles explore how high street retailers can adapt for the future.

What can High Street retailers learn from fast-growing digital brands?

This blog is part of our Life on the Digital High Street series. Join the conversation on social with #LifeontheDigitalHighStreet.

A couple of decades ago, a flagship store on a prestigious High Street was the ultimate status symbol for a retail brand. Shoppers would flock to marvel at extravagant window displays and spend whole afternoons browsing what the retail giants had to offer. The way we shop now, online, was a concept on par with humanlike robots and flying cars.

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Life on the Digital High Street

With the future of the high street looking uncertain, we'll be sharing stories and lessons from traditional retailers adapting and pivoting their way back to growth. Join the conversation on social with #LifeontheDigitalHighStreet.

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