The Hoxton Referral Case Study

Discover how The Hoxton captivates local and global audiences to drive new customer acquisition

In 2017, The Hoxton partnered with Mention Me to support its plans for international expansion. It now runs referral programmes in multiple locations and languages, with each one tailored to specific demographics.

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How referral marketing helps hotels grow globally

In today’s hotel industry, expanding into international markets can be tough. Traditional advertising doesn’t cut it when it comes to attracting new guests in new markets, which is where referral marketing comes in: a powerful, cost-effective way to leverage your existing customer base and grow your hotel business globally. 

By using the trust you have with your existing guests to bring in new ones, referral marketing can increase engagement, loyalty and global reach. Read how The Hoxton used referral marketing to scale globally while maintaining brand loyalty.

Benefits of referral marketing for the hotel industry

Leverage trust and word-of-mouth
Guests trust recommendations from friends and family over traditional ads. Referral marketing helps hotels tap into that trust and turn existing guests into brand ambassadors. When guests share their positive experiences, it resonates more with potential customers, and they book with confidence.

Cost-effective growth
Referral programmes are a more cost-effective way to attract new customers than expensive international ad campaigns. By incentivising your existing guests to refer others, you can generate high-quality leads without the cost of traditional marketing and grow your hotel in new markets.

Increase brand loyalty
Referral marketing attracts new customers and strengthens relationships with existing ones. By offering rewards for referrals, you show appreciation for your loyal guests and encourage them to return and engage with your brand. As a result, customer lifetime value increases, and your hotel builds a network of repeat guests across multiple locations.

Expand global reach
Referral programmes allow you to expand your global footprint by getting satisfied customers to share their experiences with people in different regions. With guests helping to spread the word, you can organically enter new markets, build awareness and drive bookings without the need for big advertising.

The Hoxton case study

What you’ll learn
In this case study, we’ll examine how The Hoxton used referral marketing to grow globally and increase guest loyalty. You’ll see the exact tactics they used to create a referral programme that worked for their high-end guests.

Real-world results
The case study shows how The Hoxton designed and executed a referral marketing programme that engaged existing guests and brought in new ones. By offering incentives such as discounts on future stays or room upgrades, The Hoxton encouraged their loyal customers to refer friends and family and scale their brand globally.

Takeaways
Discover the key takeaways that allowed The Hoxton to build a referral programme that worked. You’ll learn how to create a programme that fits your hotel’s brand and values to replicate their results.

How referral marketing works for hotels

• Simple to implement: Setting up a referral programme is easier than you think. The right tools allow you to automate much of the process, from generating referral links to tracking rewards. You can reward guests with personalised incentives such as discounts, free nights, or exclusive upgrades and get them to refer others.

• Get more customers: Referred customers are high-quality leads who are more likely to convert. When someone gets a recommendation from a trusted source, they’re more likely to book and become repeat guests. How? Because referral marketing gets you new customers who are already pre-engaged and ready to trust your brand.

• Improve guest experience: Referral programmes can be designed to improve your guest experience by offering meaningful rewards that fit your hotel’s brand. For example, offering VIP access, personalised services, or room upgrades as referral rewards not only brings in new guests but also makes your loyal customers feel valued.

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Download The Hoxton case study now.