Glasses Direct has been leading the way in making glasses more affordable by selling glasses online for over 10 years.
It has built a base of happy and returning customers by providing great value and quality products. Customers can apply a discount code to save money while shopping online. It also has a great variety of designer frames for sale, which proves that it is very committed to delivering fashionable and quality products.
Mention Me has worked with Glasses Direct to capture this advocacy and turn referrals into a successful marketing channel. The refer-a-friend scheme encourages inviting friends and family members to benefit from discounts. Glasses Direct also emphasises its expertise in providing prescription lenses, catering to unique customer needs with qualified opticians. After 24 months of successful collaboration, Glasses Direct is receiving an amazing 30% online acquisition from asking their existing customers to refer a friend! The discount rewards apply to both the referrer and the new customer upon purchasing their first pair of glasses. The friend offer has specific terms and conditions that should be understood before joining.
The mutual benefits of the referral program have been a key factor in its success. Users can log into their Glasses Direct account to access referral links and track their status.
Complete the form below to download the case study.
“Referral has become an important part of our marketing mix. We’re now looking to promote referral as much as we can.”
Commercial Director RX, Glasses Direct
