Friends & Family: the new power influencers 

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Brands spend billions of dollars on reaching their target markets every year, but cutting through the noise isn’t straightforward. One of the biggest challenges of influencer marketing is identifying those with real influence.

Created in partnership with, this report analyses the responses of 2,000 consumers across the UK to explore the idea of influencers, what really resonates with consumers, and how brands can harness the power of friends and family.

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friends and family the power of influencers


Download Friends & Family: the new power influencers report