Guide to Experimenting with your Referral Programme

A/B testing is the secret to referral success

This practical guide distills our learnings from A/B testing 450+ referral programmes into 7 easy-to-implement experiments.

Designed to get you thinking creatively about your own refer-a-friend tests, it includes advice on:

• How to encourage your customers to share
• Different reward incentives to test
• Using social proof in your experiments
• Testing throughout the full funnel.