Why all Customers are Influencers Whitepaper 

Happy customers are your ultimate influencers. Learn how you can turn your best customers into profitable advocates.

Now more than ever, trying to attract the attention of potential shoppers when they are constantly being bombarded with marketing messages is no easy task.

Created in collaboration with Internet Retailing, this report looks at the pros and cons of traditional marketing channels and the boom in influencer marketing. It examines the power of referral marketing and word of mouth for conveying a message that the customer truly believes; the ultimate example of influencer marketing.

The report includes interviews with leading retailers including maternity retailer Seraphine, flower and gifting specialist Bloom & Wild, homewares brand Cox & Cox and clothing and homewares brand Toast. These profiles give insights and examples of how they have driven customer acquisition via referral marketing.

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