How BrandAlley leveraged advocacy data to supercharge their growth 

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The cost of acquisition vs retention is a conversation that’s become particularly relevant in the face of tightening marketing budgets and smaller teams. Savvy marketers are turning increasingly to advocacy data as a way of both lowering acquisition costs through referral programs and a means of identifying and rewarding VIP customers.

In this session, Mention Me’s Director of Strategic Partnerships, Kat Wray, joins Brand Alley’s Head of Marketing, Michelle Hurney to discuss:

  • How[DS1] [NP2]  advocacy data and Extended Customer Revenue are changing the way brands view VIP customers
  • Setting up specific referral campaigns
  • Using advocacy data in paid search and social efforts