The cost of acquisition vs retention is a conversation that’s become particularly relevant in the face of tightening marketing budgets and smaller teams. Savvy marketers are turning increasingly to advocacy data as a way of both lowering acquisition costs through referral programs and a means of identifying and rewarding VIP customers.
In this session, Mention Me’s Director of Strategic Partnerships, Kat Wray, joins Brand Alley’s Head of Marketing, Michelle Hurney to discuss:
- How[DS1] [NP2] advocacy data and Extended Customer Revenue are changing the way brands view VIP customers
- Setting up specific referral campaigns
- Using advocacy data in paid search and social efforts
