Referral marketing is all about incentivising your existing customer base to encourage their friends to come and buy from you as new customers.
A simple referral experience comprises the following steps:
- A customer (referrer) sees your referral offer
- The referrer shares it with friends (referees)
- The referee registers for your offer and completes their first purchase
- The referrer receives their incentive for introducing the referee.
Watch this video to understand how referral journey works from a user's perspective, featuring online and offline sharing options.
