This month’s update is packed full of new features to drive even better results for your referral and retention programmes. Read on to discover them.

What do you think of our latest updates? Let us know.

New dashboard (live next week)

You can now use the platform to:

• Compare referral campaign performances over time
• View key retention metrics at a glance
• See live campaigns and A/B test status 
• Stay updated on product announcements and platform recommendations

Improved reporting filter

Our improved data filter in reporting means you can now compare YoY or MoM performance from different time periods.

New integrations

Ometria

Ometria is a specialist solution that equips retailers to send personalised, relevant marketing messages throughout the customer journey. It combines AI-powered customer insight with a retail-specific cross-channel marketing platform, replacing and upgrading an ESP.

Put simply, Ometria helps retailers create marketing experiences their customer will love.

Our partnership with Ometria empowers you to:

• Join up your marketing tools
• Eliminate time spent manually uploading data
• Seamlessly enrich your single customer view with referral data
• Use your customers’ referral behavioural data to create marketing automation segments and triggers
• Increase referral conversion rates
• Increase new customer acquisition and repeat purchases

Getting started with Mention Me and Ometria is simple. To discuss how you can integrate the benefits of this new partnership into your referral programme, speak to your CSM.

Trustpilot

Combining the power of reviews and referrals to activate new brand advocates at the time they’re most likely to promote your business. Our integration means that our mutual clients can now show the Trustpilot badge on their overlay and drive verified reviews post-purchase.

Example from Ribble Cycles

Our integration with Trustpilot equips you to:

• Provide social proof on pages for prospective customers during the referral journey to increase conversion from friends registering to claim an introductory reward
• Engage with your customers and drive a higher volume of verified Trustpilot reviews

To discuss how you can integrate these functionalities into your Retain programme, speak to your CSM.

Feefo

You can now display a branded or customised referral banner on your Feefo page when a customer leaves a four- or five-star review. Enable this additional touchpoint to increase the promotion of your referral programme.

This functionality is an additional touch point to interact with your customers when they are at their happiest and most likely to refer your brand to friends and family.

If you're interested to find out more or enable this integrations, speak to your CSM.

Retain.Me

Retain.Me’s SMARTSlip® replaces the obsolete delivery note and delivers personalised marketing content to every customer, in full colour, at the point of delivery.

Our partnership enables us to offer a consistent customer journey across online and offline channels resulting in increased customer engagement.

Enabling this functionality will help you:

• serve a consistent online and offline customer journey
• drive repeat purchase
• acquire new customers without the extra cost
• enhance unboxing experience.

If you're interested to get started with in-parcel inserts, please speak to your CSM.

As always, we’d love to hear from you. If you have any feedback or questions on our recent updates, please email us at product@mention-me.com.