Video Tutorial: Understanding the referral journey

Referral marketing is all about incentivising your existing customer base to encourage their friends to come and buy from you as new customers. 

A simple referral experience comprises the following steps:

• A customer (referrer) sees your referral offer
• The referrer shares it with friends (referees)
• The referee registers for your offer and completes their first purchase
• The referrer receives their incentive for introducing the referee.

Watch this video to understand how referral journey works from a user's perspective, featuring online and offline sharing options.