Yotpo Alternative for Referral-Led Acquisition

Mention Me uses customer trust to turn referral and micro-influencer marketing into a scalable, high-ROI channel.
6M+ referrals delivered
500+ global brands
$2B+ in referral revenue

Mention Me vs Yotpo

While Yotpo focuses on retention, Mention Me turns fans into an acquisition engine, driving 4x higher conversions and 25% larger baskets than generic links..

Advantage
Strategic Intent
Primary focus
Acquisition (finding new, high-LTV customers)
Retention (loyalty, reviews, and repeat spend)
Drives growth beyond just retaining your current base.
ROI & growth
Clear, measurable advocacy-to-acquisition impact
ROI is often linked to program adoption or broader suite KPIs
A straightforward growth story tied to new revenue
The Referral Solution
Referral role
Core product
Part of Loyalty & Referrals module
Prioritises referral as a primary growth channel
Mechanics
Link + Name Share® (non-link)
Link-based sharing only
Capture the 34% of referrals that happen in real-world conversations
Tracking
Clear, measurable advocacy-to-acquisition impact
ROI is often linked to program adoption or broader suite KPIs
A straightforward growth story tied to new revenue
Intelligence & Scale
Testing
Cohort-based A/B testing
Campaign-level configuration
Use AI to improve acquisition impact
AI usage
Identifies and activates top advocates
Reviews and content moderation
Use AI to improve acquisition impact
Analytics
Advocate-level insights
Loyalty dashboard reporting
See exactly who is driving your growth, not just totals
Activation
Enterprise-ready with fast implementation and light services overhead
Module activation within the broad retention suite
Start generating measurable results and ROI quickly
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Four Ways Mention Me Does What Yotpo Can’t

Product-Level Referrals That Drive 25% Larger Baskets

Turn fans of specific items into advocates, tracking referrals in DMs and WhatsApp that your current analytics tool (including GA) can’t see.

Mention Me enables product-specific referrals, allowing fans to recommend the exact items they love. This relevance drives 25% larger first-time baskets compared to standard referral modules.

Name Share®: The 34% of Referrals Standard Tracking Never Sees

While most platforms only track links, Mention Me tracks recommendations. 

Name Share® captures referrals made in conversation, group chats, or through word of mouth. This helps recover 34% of referrals that standard tracking would miss.

Cohort A/B Testing That Produces 4x Acquisition Growth

A single incentive does not work for every customer.

Mention Me runs A/B tests at a cohort level, trying different incentives, timing, and mechanics. Brands that test regularly can increase referred customer acquisition by up to 4× in 12 months.

Advocacy Data That Reduces Paid CPA by 35%

A referral shows strong intent from a customer.  

Mention Me captures it and pushes it into Klaviyo, Emarsys, Braze, Bloomreach, and paid media. One brand lowered its Facebook lookalike CPA by 35% by using referral data.

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Works With the Stack You Already Run

Mention Me connects to your existing martech via two JavaScript tags. You do not replace anything; instead, the advocacy data enriches what you already have.

SAP Emarsys
Klaviyo
Attentive
Braze
Bloomreach
Dotdigital
Ometria
Shopify
Full API & Webhooks
17 languages
Multiple currencies

How the Acquisition Engine Works

1

Identify

AI identifies customers most likely to refer others and whose referrals succeed most often.

2

Activate

Use proven referral campaigns with multiple ways to share, including Name Share®.​

3

Optimise

Advocacy data improves audience segmentation, result tracking, and paid campaign performance.

Every cycle makes the next one better.

Proven with Global Brands

BrandAlley: Fashion Retail

BrandAlley integrated advocacy data into Emarsys to segment customers by referral value rather than just spend.

4× higher ECR  from referrers
25% higher repeat purchase rate
12% higher email open rates
25% lower CPA from advocate-based lookalikes

“By using Mention Me tactics within our automation campaigns and email marketing in Emarsys, we’re increasing both acquisition and retention.”

 Michelle Hurney

Huel: Health & Nutrition

Huel replaced paid growth with a community-led engine, turning 22% of customers into advocates across 12 markets.

2× more customers from referred users
35% of referrals captured via Name Share®
12% 12% YoY growth in referral revenue

“We’ve seen exceptional results in the six years we’ve been working with Mention Me.”

Emily Hollis, Senior CRM Executive

See What Your Referral Channel Could Deliver

Turn customer advocacy into a scalable acquisition channel.

Get a demo