Talkable Alternative for Deeper Product- Level Insight

See what products your customers are talking about, who’s recommending them, and use that insight to grow your business. Mention Me helps you track, activate, and measure your Tru-Promoters, giving visibility into referrals that go beyond traditional campaign reporting.
6M+ referrals delivered
$2B+ in referral revenue
500+ global brands

Mention Me vs Talkable

Both platforms focus on referral marketing, but they differ in how they capture, improve, and use referrals across the business, especially at the product level.

Product Referral & Attribution Depth
Product sharing within referral journeys
Reporting on most-shared products
Campaign-focused only
Visibility into product-level referral impact
Limited
Name-based referral attribution
(Name Share®)
Pre- and post-purchase referral capture
Post-purchase only
Optimisation & Growth Activation
Behavioural cohort testing
Campaign optimisation
Lifecycle-based optimisation
Predictive advocate scoring
Extended customer revenue analysis
Core Referral Platform
Referral program management
Incentive & reward configuration
Campaign-level A/B testing
Fraud prevention controls
Multi-channel sharing options
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Four Ways Mention Me Extends the Value of a Referral Platform

The 14% Word-of-Mouth Your Analytics Can’t See

Mention Me tracks dark social sharing you miss, such as WhatsApp and DMs. It shows how sharing affects your sales by highlighting your most-promising SKUs.

The 34% of Referrals Happening
Outside the Link

Name Share® enables referred customers to enter the advocate’s name at checkout, helping attribute referrals even when no link was used..

Cohort Intelligence That Produces 4x Acquisition Growth

Mention Me tests at the group level, comparing what works for customers who bought twice in 90 days and those who haven’t purchased in six months.

Turning Advocacy Into a Growth Signal

A referral shows strong intent from a customer.  

Mention Me identifies your most valuable advocates and shows how their referrals drive long-term acquisition efficiency beyond the first purchase.

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Works With the Stack You Already Run

Mention Me connects to your existing martech via two JavaScript tags. You do not replace anything; instead, the advocacy data enriches what you already have.

SAP Emarsys
Klaviyo
Attentive
Braze
Bloomreach
Dotdigital
Ometria
Shopify
Full API & Webhooks
17 languages
Multiple currencies

How the Acquisition Engine Works

1

Identify

AI identifies customers most likely to refer others and whose referrals succeed most often.

2

Activate

Use proven referral campaigns with multiple ways to share, including Name Share®.​

3

Optimise

Advocacy data improves audience segmentation, result tracking, and paid campaign performance.

Every cycle makes the next one better.

Proven with Global Brands

BrandAlley: Fashion Retail

BrandAlley integrated advocacy data into Emarsys to segment customers by referral value rather than just spend.

4× higher ECR  from referrers
25% higher repeat purchase rate
12% higher email open rates
25% lower CPA from advocate-based lookalikes

“By using Mention Me tactics within our automation campaigns and email marketing in Emarsys, we’re increasing both acquisition and retention.”

 Michelle Hurney

Huel: Health & Nutrition

Neal’s Yard Remedies used Product Referral to create a stronger product and marketing strategy by using data that was previously hidden.

14% incremental traffic, formerly misattributed as "direct" or "organic"
23K organic shares, tracked in 21 days, revealing top products
11× order volume, generated by product-level referrals vs. brand-level
7× revenue growth, tracked from product referrals vs. brand referrals

“Our Oat & Ceramide Cream launched 4 months ago, and it is already our #1 shared product.”

Jessica Fox, Marketing Director

See How Deep Your Referral Insights Can Go

We model what Mention Me would recover for your brand, based on your category, referral volume, and customer behaviour. Most brands find 25-40%.

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