Friendbuy Alternative for AI-Powered Referral

Mention Me uses smart data to serve the right offer at the right time, turning your best fans into a growth engine.

6M+ referrals delivered
$2B+ in referral revenue
500+ global brands
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Mention Me vs Friendbuy

Both platforms drive referral growth, but their impact differs in how they identify and activate your best customers.

Choose if
Strategy & Intelligence
How the platforms identify and activate your best fans
Predictive AI
You want AI to find fans likely to refer
Loyalty points engine
You prioritise brand advocacy over points
Psychological testing
You want to test the motivation to share
Automated propensity modelling
You want to automatically skip discounts for unlikely referrers
Sentiment tracking
You want to identify advocates via brand love
Conversion & Experience
How customers interact with and share your brand
Name Share®
You want to capture verbal/offline sharing
Mobile app SDK
You want a turnkey, advocacy-led SDK
Native integration
You want a seamless, built-in brand feel
Product-level referral
You want to refer specific items
Automated rewards
You need seamless fulfillment of rewards
Business Impact & Data
How the platform fuels your broader growth stack
Advocacy CRM data
You want to identify high-influence fans in your CRM
Developer tools
You prefer a marketer-led, low-code platform
Global expertise
You manage multi-country/ currency stores
Paid social sync
You use fan data for Meta/Google lookalikes
Earned growth metric
You want a board-level view of organic growth

The Mention Me Smart Referral Advantage

Share Specific Products & Drive Conversion

Fans share exact items they love, transforming generic brand links into high-converting, personal recommendations.

Identify Top Advocates with AI

Mention Me’s predictive engine reserves discounts for high-potential sharers, protecting margins from unnecessary reward cannibalisation. 

Measure Growth the Bain Way

Quantify total revenue from fans and repeat buyers using Mention Me’s exclusive, boardroom-ready growth framework.

Works With the Stack You Already Run

Mention Me connects to your existing martech via two JavaScript tags. You do not replace anything; instead, the advocacy data enriches what you already have.

SAP Emarsys
Klaviyo
Attentive
Braze
Bloomreach
Dotdigital
Ometria
Shopify
Full API & Webhooks
17 languages
Multiple currencies

How the Acquisition Engine Works

1

Identify

AI identifies customers most likely to refer others and whose referrals succeed most often.

2

Activate

Use proven referral campaigns with multiple ways to share, including Name Share®.​

3

Optimise

Advocacy data improves audience segmentation, result tracking, and paid campaign performance.

Every cycle makes the next one better.

Proven with Global Brands

BrandAlley:
Fashion Retail

BrandAlley integrated advocacy data into Emarsys to segment customers by referral value rather than just spend.

4× higher ECR  from referrers
25% higher repeat purchase rate
12% higher email open rates
25% lower CPA from advocate-based lookalikes

“By using Mention Me tactics within our automation campaigns and email marketing in Emarsys, we’re increasing both acquisition and retention.”

 Michelle Hurney

Neal’s Yard Remedies:
Health & Beauty

Neal’s Yard Remedies used Product Referral to create a stronger product and marketing strategy by using data that was previously hidden.

14% incremental traffic, formerly misattributed as "direct" or "organic"
23K organic shares, tracked in 21 days, revealing top products
11× order volume, generated by product-level referrals vs. brand-level
7× revenue growth, tracked from product referrals vs. brand referrals

“Our Oat & Ceramide Cream launched 4 months ago, and it is already our #1 shared product.”

Jessica Fox, Marketing Director

Upgrade to Smart Referral

Move beyond basic links to the platform that predicts, protects, and proves your brand’s organic growth.

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