Extole Alternative for The Referrals You Can’t See

Mention Me offers enterprise-level referral tools and detailed reports showing which products customers recommend and how those recommendations impact revenue.
6M+ referrals delivered
$2B+ in referral revenue
500+ global brands

Mention Me vs Extole

Both platforms focus on referral marketing. The difference is what you measure.

Choose if
Pre-Purchase & Product Level Advocacy
Pre-purchase product sharing capture
(Native)
Dark social visibility (WhatsApp/DM tracking)
You want to capture the 90% of sharing that happens on product pages before the customer ever reaches the checkout
Product-specific advocacy dashboards
Limited
Pre- vs post-purchase revenue attribution
Post-purchase brand-level referrals
Attribution & "Real World" Capture
Proprietary Name Share® attribution
(Native)
Visual journey designer
You want to capture 35% more referrals that happen without a digital link
First-party data capture (advocate profiles)
Advocacy Intelligence & Strategy
AI-powered advocacy intelligence
Extended revenue modeling (predictive LTV)
Earned growth rate reporting
You want to predict future LTV and use data to prove to your CFO that advocacy is your most profitable channel
Behavioral cohort & lifecycle automation
Paid media lookalike sync (Facebook/Google)
Core Referral Infrastructure
Multi-channel referral mechanics
Global reward fulfillment (multi-currency/language)
You want referral infrastructure natively embedded into the shopping journey
Enterprise fraud & security suite
Advanced A/B testing
Book a Demo →

What Differentiates Mention Me Within the Referral Category

Get Product-Level Referral Visibility

Understand which products drive advocacy, which convert best, and where referral momentum is building.

Capture More Word-of-Mouth

Name Share® adds name-based referral capture alongside standard link tracking.

Turn Referral Into an Acquisition Solution

With lifecycle and product-level insights, you can allocate budget more efficiently, improve advocate targeting, and optimise long-term customer value.

Book a Demo →

Works With the Stack You Already Run

Mention Me connects to your existing martech via two JavaScript tags. You do not replace anything; instead, the advocacy data enriches what you already have.

SAP Emarsys
Klaviyo
Attentive
Braze
Bloomreach
Dotdigital
Ometria
Shopify
Full API & Webhooks
17 languages
Multiple currencies

How the Acquisition Engine Works

1

Identify

AI identifies customers most likely to refer others and whose referrals succeed most often.

2

Activate

Use proven referral campaigns with multiple ways to share, including Name Share®.​

3

Optimise

Advocacy data improves audience segmentation, result tracking, and paid campaign performance.

Every cycle makes the next one better.

Proven with Global Brands

BrandAlley: Fashion Retail

BrandAlley integrated advocacy data into Emarsys to segment customers by referral value rather than just spend.

4× higher ECR  from referrers
25% higher repeat purchase rate
12% higher email open rates
25% lower CPA from advocate-based lookalikes

“By using Mention Me tactics within our automation campaigns and email marketing in Emarsys, we’re increasing both acquisition and retention.”

 Michelle Hurney

Huel: Health & Nutrition

Neal’s Yard Remedies used Product Referral to create a stronger product and marketing strategy by using data that was previously hidden.

14% incremental traffic, formerly misattributed as "direct" or "organic"
23K organic shares, tracked in 21 days, revealing top products
11× order volume, generated by product-level referrals vs. brand-level
7× revenue growth, tracked from product referrals vs. brand referrals

“Our Oat & Ceramide Cream launched 4 months ago, and it is already our #1 shared product.”

Jessica Fox, Marketing Director

See How Deep Your Referral Insights Can Go

We model what Mention Me would recover for your brand, based on your category, referral volume, and customer behaviour. Most brands find 25-40%.

Request a Demo →