At risk of jinxing it all, the third quarter of 2021 has felt almost like pre-pandemic times. We’ve watched celebrities walk the red carpet, danced with arms around friends at festivals, and hopped on planes for summer getaways (albeit ones punctuated by regular PCR testing).
How consumers shop now: Q3 2021
Are you in the 77% of brands missing out on creating customer advocates?
Which channel is more effective for new customer acquisition: referrals or influencers?
The majority of marketers believe the latter – but the numbers disagree.
Introducing our newest arrival; The guide to referral success for children's retailers.
The internet has become a haven for parenting related social communities and chat forums, for obvious reasons. Parenthood (especially first timearound) can be a daunting and challenging experience. In the absence of a straightforward rulebook, seeking out answers, reassurance and validation from fellow parents online, has become the norm — in relation to all aspects of parenting, including consumer habits.