Which channel is more effective for new customer acquisition: referrals or influencers?
The majority of marketers believe the latter – but the numbers disagree.
Are you in the 77% of brands missing out on creating customer advocates?
Introducing our newest arrival; The guide to referral success for children's retailers.
The internet has become a haven for parenting related social communities and chat forums, for obvious reasons. Parenthood (especially first timearound) can be a daunting and challenging experience. In the absence of a straightforward rulebook, seeking out answers, reassurance and validation from fellow parents online, has become the norm — in relation to all aspects of parenting, including consumer habits.
