Year after year, ecommerce continues to develop at supersonic pace. And the coming year looks no different, with a plethora trends continuing to redefine the digital world.
The e-commerce trends set to shape retail success in 2019 and beyond
Chinese Singles' Day: The biggest Ecommerce retail opportunity on the planet.
The rise of China’s Singles' Day into an e-commerce calendar linchpin is in-keeping with many of the nation’s cultural phenomena of the digital age: astonishing in its pace of growth and unprecedented in scale.
With just over a month to go until this year's event, we take a closer look at what led to Singles' Day becoming a global marketing juggernaut in less than a decade
Referrals take the biscuit for customer acquisition for this gift retailer
Biscuiteers produce beautiful and witty biscuits which taste as good as they look. In fact, biscuits that people want to talk about. Wanting to harness this customer enthusiasm for the brand, Biscuiteers turned to Mention Me to power their refer-a-friend programme.
Chatbots: the future of marketing or the latest on-trend gimmick?
As the importance of generating and leveraging authentic, two-way conversations with customers has come to the fore in the digital age, brands have eagerly taken up the challenge to ‘go where their customers go’.
Social media has long been established as the obvious focus of that. But more recently, marketers have realised the importance of ‘going deeper’, via ever-more personal communication channels.
A Grand Tour of 52 Refer a Friend programmes
Here at Mention Me HQ we consider ourselves connoisseurs of refer a friend. We’ve signed over 160 businesses globally to use our referral marketing platform and we’re proud to offer two industry leading features: the ability to AB test everything - even rewards - concurrently (harder than it sounds!) and the ability to encourage word of mouth and then track it back through online channels.