Believe it or not, virtual influencers are here and causing a stir. The likes of @LilMiquela, Shudhu and even KFC's Colonel Sanders are just some of the examples of CGI influencers gaining millions of followers and generating very real revenue and awareness for brands.
Virtual influencers: the next big marketing trend or latest gimmick?
Micro influencers: Where should trust marketers stand?
As the balance of power in marketing continues to shift toward trust—based models, so-called micro influencer marketing has rapidly established itself as a hot trend.
Where scrutiny has fallen on the world of large-scale influencer marketing, micro influencer marketing, with its focus on more authentic product endorsements, has presented itself as the more effective trust-building alternative.
So what exactly are micro influencers — and are they really to be considered a genuine branch of a brand’s trust marketing strategy?