Virtual influencers: the next big marketing trend or latest gimmick?

Believe it or not, virtual influencers are here and causing a stir. The likes of @LilMiquela, Shudhu and even KFC's Colonel Sanders are just some of the examples of CGI influencers gaining millions of followers and generating very real revenue and awareness for brands.

Affiliates, Influencers and Referrers — navigating the new digital landscape of network marketing

The hyper-connected digital age has permanently changed how brands need to communicate with consumers. Marketing has grown up, with traditional broadcast sales and advertising methods giving way to a new permission-based model of marketing built on trust and reciprocation.

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