Believe it or not, virtual influencers are here and causing a stir. The likes of @LilMiquela, Shudhu and even KFC's Colonel Sanders are just some of the examples of CGI influencers gaining millions of followers and generating very real revenue and awareness for brands.
Virtual influencers: the next big marketing trend or latest gimmick?
Affiliates, Influencers and Referrers — navigating the new digital landscape of network marketing
The hyper-connected digital age has permanently changed how brands need to communicate with consumers. Marketing has grown up, with traditional broadcast sales and advertising methods giving way to a new permission-based model of marketing built on trust and reciprocation.