The finance industry is built on the foundation of trust. Despite this, one of the challenges the industry is facing is making a positive emotional connection with customers, and so is failing to deliver on that promise. Whilst trust in public companies has dropped 10% in just three years, 69% of people in the UK have expressed their distrust in finance and banking businesses, despite feeling reliant on them.
The importance of trust in the finance sector
You gotta get with my friends: How to add some spice to referral in banking and financial services
Banking and financial services are some of the most saturated playing fields for recommendation and referral marketing.