Read time: 7 mins
Money talks: why referral customers are a growth goldmine for financial brands
The F word: why consumers can’t stop talking about finance brands
Forget the stereotype of Brits squirming at the idea of talking about money.
Turns out, consumers love to talk about the finance brands getting it right (and wrong).
The importance of trust in the finance sector
The finance industry is built on the foundation of trust. Despite this, one of the challenges the industry is facing is making a positive emotional connection with customers, and so is failing to deliver on that promise. Whilst trust in public companies has dropped 10% in just three years, 69% of people in the UK have expressed their distrust in finance and banking businesses, despite feeling reliant on them.
You gotta get with my friends: How to add some spice to referral in banking and financial services
Banking and financial services are some of the most saturated playing fields for recommendation and referral marketing.
Holidaysafe referral program set to take off
Mention Me has been selected to power the online referral programme for Holidaysafe, the award winning travel insurance provider.