Fashion is social by nature. We share, compare, discuss and complement each other on new items. We ask for trusted friends’ opinions on certain looks and styles ahead of future buying decisions. In other words, we place trust in our social circles to shape and reinforce our buying habits.
The most trusted form of marketing for fashion brands? Step forward refer-a-friend.
3 insights into Generation Z and fast fashion referral marketing
Running referral programs for 200+ brands gives us some fascinating insight into the psychology of referral for different demographics. Having built a reputation as experts in fast fashion referral marketing, through our work with Missguided, Lipsy and AX Paris among others, we have seen marked differences in what drives these customers to share a brand and what will in turn lead their friends to take up a recommendation.
Why their made-to-measure referral program is a perfect fit for menswear retailer Spoke
Spoke is an exciting disruptor brand in the menswear market. Founded in 2014 it was born from the frustrations of finding quality menswear with a good fit. Customers quickly discovered their great fitting products took the pain out of shopping. With such a loyal customer base, Spoke realised the potential that referral marketing could offer.
Why referrals are in the bag for Radley
Radley, the iconic British handbag and accessories brand, has a loyal customer base who love their playful designs and quality craftmanship. Keen to harness this advocacy, they selected the Mention Me referral platform to power their refer-a-friend program to build new customer acquisition and reward their happy customers for sharing the brand.
The rise of Shoppable Marketing in the fashion sector
Whilst content marketing has emerged as a powerful means of earning long-term consumer awareness and trust in the digital age, another ecommerce trend has seen brands taking a far more direct approach, focussed on instant results for both retailers and consumers.
So called ‘shoppable marketing’ basically describes any form of interactive content that allows consumers to directly interact with and purchase related products.